Evolving across multi-sites our role was to retain a distinctly Origin brand feel to each space whilst also connecting it with it’s locality and community. Creating an emotional response through the physical space  was important – nurturing connection through interactions between baristas and customers, tactile and layered materials providing a robust palette that will benefit from the patina of life.  

“Anna’s leadership in our designs has had a huge impact,” says Grace Reith, Origin’s Head of Marketing. “We’ve had overridingly positive feedback, the cafés are performing very well, and have been instrumental in making our mark in London.”